Sales company: release the reform dividend to take the road of efficiency increase

Since this year, the sales company focuses on the overall situation of the group's strategic development, adheres to the concept of "positioning, trade-offs, matching", responds to the uncertainty of the market risk with the certainty of structural optimization, speeds up the construction of the modern marketing system, continues to optimize the "four structures", maintains The company accelerated the construction of the modern marketing system, continuously optimized the "four structures", maintained the strategic strength of "market-oriented marketing and autonomous pricing", basically solved the industrial chain supply chain security issues, and achieved better-than-expected operating results, with the first half of the year's oil sales volume achieving the "halfway mark", and the year-on-year revenue growth of 5.063 billion yuan.

Agile Response to Increase Efficiency with Price

Price is the core of oil sales and the key to the market game. In the first half of the year, relying on the research and judgment system of "Information Intelligence + Special Research", the sales company strongly supported the Group's price committee in making scientific decisions and responding to market changes with agility. At the same time adhere to the sales and research as a whole, forward-looking judgment, flexible adjustment strategy, the first quarter to grasp the early and fast, high prices, more sales and fast sales; the second quarter of the integration of the refinery overhaul stocking, the market to maintain supply and channel construction, the price to maintain the lead. In the first half of the international oil prices fell 23.8% in the case of oil prices to maintain a medium-high level, efficiency gains of 1.68 billion yuan, once again highlighting the extension of the oil has independent pricing power and strong price influence, to achieve the change from following, negotiated pricing to independent pricing.



It is understood that, in the marketing system reform, the Group received the pricing power and shorten the pricing cycle, the sales company to seize the marketing system "small cuts" change opportunities, the formation of a two-tier market research and judgment system, the formation of the "information intelligence + special research" analysis and judgment model The company has set up a two-tier market research and judgment system, forming an analysis and judgment model of "information intelligence + special research" and building an information collection channel of "professional team + secondary company + consulting organization". This year, the sales company continued to release the dividends of market-oriented reform, the reform of the price mechanism has become a powerful means of agile response to market changes, increase revenue and create efficiency.

Seize the opportunity to expand sales and increase efficiency

In the first half of the year, the sales company conscientiously implemented the decision-making and deployment of the Group, closely around the 10.4 million tons of refined oil sales target, carefully arranged the annual sales operation, integrated and optimized resource allocation, control the sales rhythm, and constantly improve the overall operating capacity, the formation of the province and beyond, gasoline and diesel fuel dynamic and complementary virtuous cycle, and to further open up the production and sales channels.

At the beginning of the year, the sales company seized the favorable opportunity of the full recovery of the economy, based on production and marketing synergy, up and down the linkage, the start that is running fast, expanding the sales volume, January sales increased by 25% year-on-year, hitting the best level of the same period in history. March planning ahead of time during the upstream two refineries refinery unit overhaul of the supply of resources, and strive to optimize the allocation of resources, and implementation of the strategic customers annual purchase and sale agreements, and Sinopec, CNPC, China National Storage customers agreed on multi-channel, multi-channel, multi-channel, multi-channel, multi-channel, multi-channel, multi-channel, Sinopec, CNOOC, State Reserve and other customers agreed on a new model of multi-channel cooperation.
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